Blog
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Cherish That Gut Feel!
You are the sum of all your experiences. Use that to your advantage in business and life!Posted in leadership
3 Principles to build an innovative company – Any business can be transformative
In business, most “transformations” or “evolution” have been credited to Leaders and CEOs. Leaders do not transform businesses. They are, at best, agents of purpose. Transformations are only possible when there is an inspired purpose, a collective reward and a willingness to experiment every day. Change is not about a “big bang” moment. Effective transformation is ongoing small change.Posted in leadership, marketing
Three things that I have learned during this pandemic
Sheltered in place, surprisingly, I have had greater opportunities to connect with friends and colleagues. I have learned much about others – people and companies – and myself through the course of these conversations with company leaders. So, what have I learned?Posted in leadership
The True Role of Marketing: For the Budding Marketer
According to the Webster Dictionary “Marketing is the process or technique of promoting selling and distributing a product or service.” Webster defines a “Marketer” as “one that promotes or sells a product or service.” Is this an adequate definition? Let’s pause and think harder about the role of a Marketer.Posted in marketing
Effective Marketing Leadership
Often in my career as a Marketer I have observed the struggle Marketing faces to legitimize its role and to communicate the value it creates for an organization. It is quite an irony that the team most responsible for communicating a company’s value to its markets struggles with developing a brand for itself!Posted in leadership, marketing
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