In business, most “transformations” or “evolution” have been credited to Leaders and CEOs. Leaders do not transform businesses. They are, at best, agents of purpose. Transformations are only possible when there is an inspired purpose, a collective reward and a willingness to experiment every day. Change is not about a “big bang” moment. Effective transformation is ongoing small change.Sheltered in place, surprisingly, I have had greater opportunities to connect with friends and colleagues. I have learned much about others – people and companies – and myself through the course of these conversations with company leaders. So, what have I learned?
Posted in leadershipOften in my career as a Marketer I have observed the struggle Marketing faces to legitimize its role and to communicate the value it creates for an organization. It is quite an irony that the team most responsible for communicating a company’s value to its markets struggles with developing a brand for itself!
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