Blog

  • 3 Principles to build an innovative company – Any business can be transformative

    In business, most “transformations” or “evolution” have been credited to Leaders and CEOs. Leaders do not transform businesses. They are, at best, agents of purpose. Transformations are only possible when there is an inspired purpose, a collective reward and a willingness to experiment every day. Change is not about a “big bang” moment. Effective transformation is ongoing small change. 

    Posted in leadership, marketing

  • The True Role of Marketing: For the Budding Marketer

    According to the Webster Dictionary “Marketing is the process or technique of promoting selling and distributing a product or service.” Webster defines a “Marketer” as “one that promotes or sells a product or service.” Is this an adequate definition? Let’s pause and think harder about the role of a Marketer. 

    Posted in marketing

  • Effective Marketing Leadership

    Often in my career as a Marketer I have observed the struggle Marketing faces to legitimize its role and to communicate the value it creates for an organization. It is quite an irony that the team most responsible for communicating a company’s value to its markets struggles with developing a brand for itself!

    Posted in leadership, marketing

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